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The numbers don't lie:
http://www.boxofficemojo.com/weekly/chart/
BOX OFFICE MOJO
WEEKLY BOX OFFICE
January 25–31, 2008
TW * LW * Title * Studio * Weekly Gross * %change * Theater Count / Change * Average * Total Gross * Budget
1 * N * Rambo * LGF * $22,798,146 * 0% * 2,751 / 0 * $8,287 * $22,798,146 * $50
2 * N * Meet the Spartans * Fox * $21,206,745 * 0% * 2,605 / 0 * $8,140 * $21,206,745 * -
3 * 2 * 27 Dresses * Fox * $16,967,894 * -46.6% * 3,074 / +17 * $5,519 * $48,715,248 * $30
4 * 1 * Cloverfield * Parmt * $15,479,651 * -70.0% * 3,411 / 0 * $4,538 * $67,073,627 * $25
In other words, Cloverfield dropped from first place to fourth place in sales in its second week for a whopping 70% difference from its first week.
That's actual word of mouth doing the talking, as opposed to marketing shills and fanboys trying desperately to justify the huge waste of time they spent on Cloverfraud and its viral marketing campaign.
And those sales don't include the loss of revenue to theater owners who had to issue rain checks to people who left early from vertigo nausea. Let's see how eager they are to book the next film from Paramount or JJ Abrams.
We can see it at IMDb as well. The shill numbers were _huge_ even before the movie premiered in the USA (the power of viral marketing):
8.3 from 2,500 IMDb viewers on 18 Jan 2008 (US premier date)
http://groups.google.com/group/rec....=en&lnk=st&q=cloverfield+8.3#c594a2e11afd1e9f
Now with reviews in from real viewers who paid to see this movie:
7.9 from 36,000 IMDb viewers on 3 Feb 2008
No matter how much the shills try to keep that average up, they can't stop the tide of people who've wasted time and money on this flick and are eager to share their rage.