I put "bad".
I remember being at a tiny bank-teller kiosk in a superwalmart afew years ago, and looking up at the TV above to see these videos from the tickling underground(if there even really IS such a thing anymore) of a contestant on The Bachelor, that reality show where the guy picks a wife from, what, a dozen or so women at the start of the season?
Anyway, she was booted off after the stuff surfaced. Hell, if I'd have been "The Bachelor", I'd have picked her in a heartbeat!
Then, there's the Howard Stern stuff.
I dunno. We just seem sleazy in the media, whenever it comes to tickling as a pseudo-sexual(adult) persuit. Doesn't bother ME any, but I know it's a source of consternation for those who'd like to see tickling gain more acceptance with the general population.
I'm personally okay with it marginal, but that's another thread...