It's a pretty positive article and well-written. It will be interesting to see if this catches on in the US. My wife and I discussed opening a spa like this. I think you'd have to offer it as a service at one of those "foot spas" that seem to be in every strip mall - to get around the licensing requirements.
http://www.longevitylive.com/live-happier/tickle-therapy/
http://www.longevitylive.com/live-happier/tickle-therapy/