is there anyhting more vital to winning a football game. I'll die telling people to run the ball, to set up the play action pass. I used to be a run the ball second type of guy, but thatnks to John Madden i have realized the importance of an effective running game. Just look at the two teams in the superbowl, you've got the leagues leading rusher, and the team that has been running the ball for the past 14 years.