What? Yeah you eat it. It's cereal. What are you talking about? I'm not much of a breakfast person, but I had a bowl or two when I was by Vinnie's. We saw it at the store and decided to try it.
Okay, I was searching for an image from Happy Gilmore from him saying
"I know what you're doing right now, and I don't like it." And google images
gave me this. I'm not lying, go search.