I think a lot of folks who saw this movie are so used to A) done-to-death rehashed crap horror and B) morons in horror flicks who would rush into a situation where they know they're in over their heads that this movie was just too non-formula and required too much imagination. As for only showing the audience at the last scene, when I saw it folks were gasping like that at scenes throughout.
The rest of the folks are the ones who know lazy screen writing and great William Castle-style exploitation when they see it. There was so much talking because they had to plug in the plot holes that they knew people were going to bring up, but didn't want to actually show anythingunfold. Was the ghosthunter named Basil Exposition?
Look! The ouiji board caught on fire and we didn't see anyone light a match! Wow!
Look - footprints just appeared, out of nowhere, just like in the cartoons when a character puts on "vanishing cream"! Amazing!
Hey - things are so scary that the expert is scared! That means
I should be scared!
And that boyfriend - he has balls! He's going to show that demon who is boss! Not in over his head at all. Go for it, rush in and get the burned up photo after you've been warned that you're fighting a demon and your girlfriend told you she has been followed by this thing for her entire life and the expert told you NOT to talk to it with a ouiji board but you did anyway. It's like he's trying to prove something, but we just don't know exactly what. But that's one dedicated day trader - he must know what he is doing!
Was there no other paranormal 'expert' in the San Diego phone book they could consult with? Did they not think that maybe a news station or magazine might want to document this? Since it IS movie reality - couldn't they have called the Ghostbusters? So the demon was following her..... could they have not moved out of the demon-epicenter house into a place with less receptive energy for demons since things ahd never been that bad before, even though she has alway been followed by this? In real estate is it always location, location, location, after all. They taught us that in the first Ghostbusters. The building was a magnet for that iron-filing of a main character. How about, like, maybe, the iron-filing moving the to a less powerful magnent?
NOW you want to leave? Now? What in all of this weird crap goings-on made you think that you really had a handle on things up to this point, this specific moment in time, Ting-Tings? Why did it take the demon 25 years to stalk this woman; was his aim just that bad? Where was he the years he wasn't bugging her, outsourced to India?
I don't think it was a demon; I think Robert Zmeckis was just messing with them. Or it was an episode of Scare Tactics that went really wrong.
My audience was pretty much nonplussed. Fun movie, but... scariest thing ever? Sunshine Cleaning is looking better to me now.