exactly! specially boys are like that with not wanting their sensitive sides exposed
so I just read an article about how we still (as a society) tend to push boys into the situation where young men feel as though they have to be tough and not show their vulnerable side to others..and how it prevents close friendships /relationships...and you have pointed out many times how boys try much harder to hide/deny their ticklishness bec of that...more so than girls, im guessing....
Those facts illustrate again how tickling can be beneficial !
In our often hands off, touch-starved society, tickling could be beneficial to help break down those barriers and allow people to learn to admit their vulnerabilities!
I know several ppl online who crave just simple touch... not sexual touch but simple touch as therapy ( ie hand holding, cuddling, foot rubs, massages).
Some want more advanced touch therapy IE opportunities to BE tickled as part of general mood enhancement ( especially some on the autism spectrum, ADHD, or other neurodivergent conditions ). The ones I chat with who obtain this 'care' say tickling enhances the effects of their meds to keep them more level and balanced.
Many without a medical condition enjoy it as well for general stress relief (its better that the society's solutions of drug or alcohol abuse to be sure)
But back to the feelings of embarrassment...
I definitely have a compassionate side (most women I've known find it a positive attribute). Maybe that is why I would not be 'embarrassed' by my ticklishness being exposed,,,, as I consider any response just pure human reflex, not an inherent male gender weakness. I do believe EVERYONE has the weakness of sickishness, men and women alike.
Although, don't get me wrong...even though Im a pretty compassionate guy, my behavior can change a bit when I am in the "tickLER" mode...hee hee!