Take a look at the Tickle Paradise clips with Harley, Negar, Jahira, Lilly and so on where the men are clearly visible. These are not the best looking men - they range from a middle-aged smaller fellow to an Asian guy in his 30s and another fellow in his late 20s, not to mention their Tickle Slaves series with a young, male tickler in his mid 20s. What works so well for me is that these are very genuine scenes in which a plausible scenario is presented (the magician's box. the girl caught stealing chickens, the girl caught in a liquor warehouse) and the male villain who is seemingly a very real individual. The videos from Tickling Paradise are unfortunately quite expensive but I guess that's what you pay for quality.
FM Concepts has done some very nice videos, too. I love one that I have where Danielle Ferelli is a sales girl selling a foot stocks unit. The male buyer, again no masks or other bullshit, simply suggests that he is not sure and gets her to sit in the stocks where she shows how firmly her arms are tied over her head. He then wants to make sure that the restraints will hold a woman in a real stressful situation and proceeds to remove her shoes and tickle her very pretty feet at length. Again, an excellent video with a story, a damsel in distress and a visible villain - no creepy masked guy. That clip, by the way, is only ten dollars on their website.
Tickle Abuse has done some m/f videos and some storyline videos as well. Tommy has been the male tickler himself and , as much as I respect and admire Tommy, to me he just doesn't look like a villain. His friend, Sergio, fits the bill much better in that regard. Imagine how good the videos would be if TA would use the serial tickler concept with a visible male villain and an innocent looking young girl ticklee without graffiti all over her skin, someone like Samantha perhaps. Hell, I'd be the first in line to buy it.
Another New York based producer, Tickle Torture or something like that, did a wonderful video with Tickle Hunters where two girls were approached at a gas station and offered the chance to be in a tickle video for a fee. There is a story again! In the actual filming, the male tickler's hands are shown but not the rest of him. That's a great way to do it as well - no stupid masks or headgear are needed and you don't see the guy's face.
The same bugs me in other bondage videos, too - creepy, masked guys and tattooed women. That's sleezy and not worth anything to me!