"The scientific literature is quite clear. Anatomically, physiologically and biologically, the pain system in fish is virtually the same as in birds and mammals." Scientists have created a detailed map of pain receptors in fish's mouths and all over their bodies.
In light of these facts, I urge you to do the right thing by adhering to the FWS' stated mission to protect fish. Stop your department's promotion of fishing! I urge you to instead advocate nonviolent pastimes, such as bird-watching, canoeing, or hiking.
Being a proud member of PETA... I see where they are coming from... however I wouldn't go so far as to rename Fish sea kittens... it is just a way to promote noviolent pass times and not fishing...... I stock my pond with fish and do not allow fishing because I think it is cruel and unnecessary....